Emart24 Launches Olleh Smoky Whiskey Sales... Strengthening Differentiated Products

Introduction of RTD Highball

Emart24 announced on the 20th that it will exclusively sell two types of Olle Smoky Whiskey (Salty Caramel and Peanut Butter) in the convenience store industry.

Olle Smoky Peanut Butter blends a sweet aroma reminiscent of peanut butter snacks with smooth whiskey. It is very popular among young Americans, having won numerous awards in the flavored whiskey category.

Olle Smoky Salty Caramel offers a rich sweetness like caramel with a slight salty taste at the end, along with notes of caramel, savory nuts, vanilla, and toffee. Olle Smoky Whiskey can be enjoyed straight or as a cocktail or highball with soda water or cola.

Olle Smoky Whiskey 2 Types.
Photo by Emart24

They are also introducing RTD (Ready To Drink) highballs. The Koshunirasaki Highball features Koshun Golden Whiskey, which has a deep oak aroma, as its base, with added lemon liqueur for a refreshing touch. This product contains whiskey distillate produced at a Japanese distillery.

An Emart24 representative said, “We are continuously expanding our liquor lineup with differentiated products and driving efforts to capture liquor customers with the goal of becoming the number one nearby liquor warehouse. We aim to provide tangible benefits through strengthening liquor products and various promotions.”

This content was produced with the assistance of AI translation services.