bhc Group SuperDuper Gangnam Branch Wins iF Design Award Main Prize

bhc Group's handmade burger brand 'SuperDuper' announced on the 19th that its first global store in Gangnam won the main prize at the '2023 iF Design Award' held in Germany.

bhc Super Dooper Gangnam Branch

The 'iF Design Award' is a globally prestigious international design competition presented by IFD (International Forum Design), a German marketing consulting company. Along with Germany's 'Red Dot Design Award' and the United States' 'IDEA', it is considered one of the world's top three design awards.

This year, 10,560 entries from 56 countries worldwide competed across nine categories including product, packaging, communication, concept, interior, architecture, service design, user experience (UX), and user interface (UI).

The winners were selected by over 60 design experts from more than 20 countries, who evaluated innovation, skill, aesthetics, social responsibility, and positioning. SuperDuper Gangnam was chosen as a winner for its outstanding evaluation in the interior category.

SuperDuper Gangnam is the first global store of the American San Francisco representative handmade burger brand launched by bhc Group in November 2022. It attracted attention by showcasing a differentiated concept from the U.S. mainland stores as the 'world's finest burger dining interior.'

Jung Chan-jin, Director of bhc Group's Design Team, said, "We aimed to create a relaxed and luxurious atmosphere unique to SuperDuper, differentiating it from typical burger stores perceived as fast food." He added, "We will strive to make future SuperDuper stores spaces where everyone wants to visit by providing an atmosphere that satisfies all five senses."

This content was produced with the assistance of AI translation services.