Kolon Global 'Haneulchae Gallery' Wins iF Design Award Main Prize

Kolon Global announced on the 19th that the experiential housing exhibition hall of its apartment brand Haneulchae, ‘Haneulchae Gallery,’ won the main prize in the interior category at the German ‘iF Design Award 2023.’

Interior exhibition view of Kolon Global's experiential housing exhibition hall 'Haneulchae Gallery'. [Photo by Kolon Global]

The iF Design Award 2023 saw 10,544 entries competing from 56 participating countries.

Among them, Haneulchae Gallery was praised for well embodying the meaning and value of a home that Kolon Global pursues with the brand slogan ‘Bringing the sky into your space,’ and received high scores in comprehensive areas such as design distinctiveness and impact.

Haneulchae Gallery is characterized by proposing an interactive communication format that allows consumers to make value judgments about the meaning of a home, rather than a one-way exhibition listing only functional information for sales. From the entrance to the exit, various sky image presentations emphasized emotional connection and trust with consumers.

Some finishing materials emphasized sustainability by minimizing waste through reuse methods. The symbolic signature object provides visitors with a connected brand experience that Haneulchae pursues by being relocated and installed in various regions.

A Kolon Global official said, “Following last year’s main prize at the Red Dot Design Award, Kolon Global’s design continues to be recognized on the international stage,” adding, “We will consistently introduce products that understand changes in consumer value perception and can enhance brand intimacy.”

This content was produced with the assistance of AI translation services.