Lotte Chilsung's 'Cheoeumcheoreom Saero' Surpasses 100 Million Bottles in Cumulative Sales

Since its launch in September last year, over 7 months
Each Korean adult drank an average of 2.3 bottles

Lotte Chilsung Beverage announced on the 19th that ‘Cheoeumcheoreom Saero,’ which was first introduced in mid-September last year, has surpassed cumulative sales of 100 million bottles in just over seven months since its launch.

'Cheoeumcheoreom Saero' Brand Ambassador Actor Lee Do-hyun

If 100 million bottles of Cheoeumcheoreom Saero were lined up horizontally, they could circle the Gyeongbu Expressway (416 km) back and forth 7.2 times. If stood vertically, they could stack approximately 37,000 Lotte World Towers (555 m), and it means that about 43 million adults aged 20 and over in South Korea each consumed about 2.3 bottles.

Since its launch in September last year, Cheoeumcheoreom Saero has received consumer feedback such as “smooth throat feel and less distinctive alcohol aroma make it easy to drink,” leading to continuous increases in both store penetration and sales volume. Starting with 6.8 million bottles in the first month, it surpassed 50 million cumulative bottles last January.

Unlike existing soju products, Cheoeumcheoreom Saero uses alternative sweeteners instead of fructose to add freshness. It features a Korean and modern sensibility package design that incorporates the curves of Korean ceramics and vertical grooves resembling water droplets flowing downward, emphasizing a luxurious and trendy image. Additionally, distilled soju was added to preserve the unique taste of soju, and nutritional labeling for alcoholic beverages, which will be officially introduced this year, was proactively applied.

A Lotte Chilsung Beverage official stated, “Cheoeumcheoreom Saero, launched in the post-COVID era, has established itself as a representative zero-sugar soju by surpassing cumulative sales of 100 million bottles. This year, we will do our best to raise consumer interest through various promotions and content so that Cheoeumcheoreom Saero can become not only the leader in zero-sugar soju but also a leading brand in the entire domestic soju market.”

This content was produced with the assistance of AI translation services.