Korea Philip Morris Appoints Yoon Hee-kyung as New CEO and Australia Representative

Korea Philip Morris announced on the 19th that it has appointed Yoon Hee-kyung, the CEO of Australia Philip Morris, as its new CEO.

Yoon Hee-kyung, CEO of Korea Philip Morris

New CEO Yoon is recognized as a leading strategist and finance expert within Philip Morris, with extensive international experience. She majored in Finance at the University of Technology Sydney and earned a Master's degree in Business Administration from the International Institute for Management Development (IMD) in Switzerland.

She began her career in 1994 as an underwriter at a global securities firm and joined Korea Philip Morris in 1997, where she was responsible for external cooperation, business strategy, and budget management.

From 2003 to 2007, she worked in Malaysia, Switzerland, and Hong Kong. Between 2008 and 2013, she served as the Director of Financial Analysis and Support at Philip Morris Global Headquarters in Switzerland, contributing to the communication process of integrated financial information.

Subsequently, she took on the role of Chief Financial Officer at Philip Morris Philippines, managing various areas including IT, sales channels, and facility operations. From 2016, she served as Vice President of Finance and Planning for Philip Morris Asia, as well as Vice President of Finance and Planning for East Asia and Australia.

Since 2019, she has overseen finance and sales strategy at Australia Philip Morris, and from 2021, she led the business in Australia, New Zealand, and the Pacific Islands region as CEO of Australia Philip Morris.

New CEO Yoon Hee-kyung stated, "Based on the experience gained in various countries, I will contribute to strengthening Korea Philip Morris's competitiveness by providing consumer-centered decision-making and services."

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