Hurom "Will Rebirth as a Health Company"... Announces New Vision and Mission

Hurom announced a new vision and mission on the 19th, signifying its leap from a kitchen appliance company to a 'health company.'

Hurom unveiled the company-wide vision, "Your health, Our priority." This reflects the direction to expand beyond the limitations of a kitchen appliance company into the health sector.

Under this vision, Hurom announced four missions: ▲propose ways for customers to lead healthy lives, ▲share the value of health to create healthy changes, ▲provide a healthy daily life through health-oriented technology and design, and ▲lead the global health culture with healthy thinking and actions.

The four core values to achieve the vision and mission?▲trust, ▲communication, ▲joy, and ▲challenge?were also shared with employees.

The company plans to secure future growth engines by embracing change and challenges not only in various health-related business areas but also across the entire corporate culture.

To create a healthy working and growing organizational culture, Hurom newly established the 'People & Culture' team this year. It is also accelerating efforts to innovate work systems, including the adoption of the collaboration tool 'Slack.'

Kim Jaewon, CEO of Hurom, stated, "We have announced a new vision to become a more sincere and trustworthy company in the health field under the Hurom brand," adding, "We will secure growth engines to become a leading health company that drives health culture worldwide."

This content was produced with the assistance of AI translation services.