Theborn Korea Launches Canned and Draft Beer... Strengthening Beer Lineup

The Born Korea announced on the 19th that it will launch two new canned beers (Applier, Gamgyul Oreum) and two draft beers (Baek Lager, Applier) ahead of the peak summer beer season.

Four types of canned and draft beer from The Born Korea.
[Photo by The Born Korea]

The two canned beers attract attention for utilizing local specialties as part of a win-win cooperation with farmers. Using Yesan apples and Jeju tangerines respectively, they offer not only differentiated flavors but also embody the meaning of promoting the consumption of local agricultural products.

The Applier canned beer is an ale made using Yesan's local specialty apples, containing Yesan apple juice to enjoy a fresh and sweet flavor. It emphasizes the rich aroma unique to the fruit and features a champagne-like refreshing and rich carbonation.

The Gamgyul Oreum canned beer was pre-launched last year at Yeondon Bolkatsu, changing the existing lager beer to an ale type to experience a richer citrus scent. It also contains 100% Jeju tangerine concentrate, allowing you to taste the subtle flavor of tangerines without sweetness.

The new products are available from today at CU convenience stores except for some locations, including the permanent market in Yesan, Chungnam.

The Born Korea also newly introduces ‘Baek Lager’ draft beer, which is great to enjoy with various menus at its beer specialty brand Baek's Beer. Baek Lager is a lager beer with a smooth malt throat feel and a clean hop finish. While its original taste is excellent, it also pairs wonderfully with various side dishes such as chicken and fried foods. It will be sold as a signature draft beer at all Baek's Beer branches starting from the 2nd of next month, with plans to release it as a canned beer in the future.

At Baek's Beer, ‘Applier’ made using Yesan's local specialty apples is also sold as a draft beer. Applier draft beer is exclusively available at Baek's Beer.

This content was produced with the assistance of AI translation services.