Yeosu MICE Achieves 1st Place in Korea Representative Brand Awards

The Nation's First MICE Certified City

Winner in the 'MICE Industry City' Category Selected by Consumers

Yeosu, the first MICE certified city in Korea, has captured the hearts of consumers and emerged as a representative brand of the Republic of Korea.

According to the city, Yeosu was honored with the 1st place award in the MICE category at the ‘Korea Representative Brand Awards’ ceremony held on the morning of the 18th at the Shilla Hotel in Seoul.

Now in its 18th year, the ‘Korea Representative Brand Awards’ is an event established to identify the best brands in Korea, selected directly by consumers.

[Photo by Yeosu City]

The Representative Brand Selection Committee conducted an online consumer survey and internal certification review from February 1 to 15, evaluating initial awareness, recognition, marketing activities, and brand preference to select representative brands by category.

As a result, Yeosu ranked first in the MICE industrial city category, surpassing Gyeongju, Goyang, and Suwon.

Yeosu has been enhancing its MICE competitiveness by promoting overseas online MICE attraction briefings, public-private joint MICE attraction consultation exchanges, and joint overseas MICE official invitation fam tours with other cities and provinces.

Shin Young-ja, Director of Tourism, stated, “This award will greatly help enhance the value and image of the Yeosu MICE brand. Recognized as Korea’s representative MICE industrial city, we will use this as a stepping stone to firmly establish our position and transform into a global MICE city.”

Meanwhile, last month Yeulmaru & Jangdo and the Expo Site Sky Tower were selected as two of the 20 unique venues in Jeollanam-do, marking a double celebration and raising Yeosu’s status as a MICE industrial city.

Yeosu = Asia Economy Honam Reporting Headquarters, Reporter Choi Cheol-hoon hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.