Gyeongnam Nonghyup Launches Full-Scale Development of Integrated Production and Distribution Organization

Production and Distribution Integrated Organization Project Briefing Session Held

Gyeongnam Nonghyup held a briefing session on integrated production and distribution organizations on the 17th at the Gyeongnam Nonghyup conference room, attended by over 50 people including CEOs of cooperative joint business corporations, economic executives of regional Nonghyups, and practical staff.

To strengthen the sales competitiveness of Gyeongnam agricultural products by responding to the government's horticultural agricultural product production area distribution policy reform and utilizing the changed policies, heads and practical staff of production area Nonghyups and integrated marketing organizations participated.

Gyeongnam Nonghyup held a briefing session on the integrated production and distribution organization on the 17th at the Gyeongnam Nonghyup conference room.
[Image provided by Gyeongnam Nonghyup]

The core of this reformed production area distribution policy is to promote specialization and scaling centered on items from production to distribution based on a strong exclusive shipment alliance among producer organizations, production area Nonghyups, and cooperative joint business corporations. In the future, government support projects related to horticultural agricultural product production and distribution will be given priority support through integrated production and distribution organizations.

Gyeongnam Nonghyup, together with production area Nonghyups and integrated marketing organizations, resolved to strengthen the competitiveness of Gyeongnam agricultural products and increase farm household purchase prices with one mind and one purpose through capacity building by fostering producer organizations, ▲ production area distribution organizations and facilities, ▲ marketing capabilities of cooperative joint business corporations, and ▲ strong alliances with Nonghyup Economic Holdings business departments.

Director Kim Ju-yang said, “Gyeongnam Nonghyup will strengthen guidance and support for cooperation and alliance among the participating entities of integrated production and distribution organizations, including producer organizations, production area Nonghyups, and cooperative joint business corporations, to respond to changes in the agricultural product distribution environment and policies.” He added, “To this end, we will continue to promote projects such as expanding producer organization education, joint marketing at the provincial level, pioneering new sales channels, and converting to smart APCs.”

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