The Seongsan Fire Station in Changwon, Gyeongnam, recently issued a special warning as the popularity of the ‘Bulheart Challenge’ among teenagers and people in their twenties has led to an increased risk of fire.


The ‘Bulheart Challenge’ is a way for youths to celebrate anniversaries or special occasions by spraying heart shapes on the floor or walls using snow spray, then attaching something to it and setting it on fire. They record videos of the burning hearts and send them to each other or post them on social media.

Bulheart Challenge. [Image provided by Seongsan Fire Station]

Bulheart Challenge. [Image provided by Seongsan Fire Station]

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In the case of the ‘Bulheart Challenge,’ the moment the snow spray comes into contact with fire, flames ignite instantly, which can easily lead to fires or injuries.


Snow spray is composed of substances with low flash points such as propane and ethanol, making it highly flammable and posing a significant fire hazard. If the burning spray adheres to the body, it can cause burns.


Furthermore, if a fire occurs due to the ‘Bulheart Challenge,’ it can be subject to punishment under criminal law. Simple arson can result in a fine of up to 15 million won, while aggravated arson can lead to imprisonment for up to three years or a fine of up to 20 million won.



Kim Byung-woo, Director of Safety Prevention, stated, “Carelessly imitating the ‘Bulheart Challenge’ can cause a large-scale fire,” and added, “For your safety and the safety of your loved ones, please refrain from participating in the Bulheart Challenge.”


This content was produced with the assistance of AI translation services.

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