Samsung Electronics Hosts Bespoke Refrigerator Pop-up Event with Italy's Toiletpaper

Participation in Milan Off-site Exhibition 'Fuorisalone'
Unveiling Limited Edition Designs from Panel Design Collaboration

Samsung Electronics announced on the 17th (local time) the introduction of a limited edition design 'Bespoke Refrigerator' created in collaboration with the Italian creative studio 'Toiletpaper' at 'Fuorisalone'.

Fuorisalone is an off-site exhibition of the largest design event in Europe, the Milan Design Week in Italy. It takes place throughout Milan.

Toiletpaper started as an art magazine brand founded in 2010 by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. It has now expanded its scope to a creative studio.

Micol Talso, Art Director of Toiletpaper, said, "Samsung Electronics Bespoke and Toiletpaper share the common goal of expressing personal taste beyond existing values, which led to this collaboration."

Furniture, accessories, and the limited edition design 'Bespoke Refrigerator' displayed at the Toiletpaper home in the creative studio in Milan, Italy.
[Photo by Samsung Electronics]

The collaborative work Bespoke Refrigerator was exhibited at the Samsung Electronics showroom at Fuorisalone, and at Toiletpaper's Milan headquarters 'Toiletpaper Home' and 'Toiletpaper Apartment'.

Toiletpaper Home is a place that attracts visitors' attention with its unique exterior. Many people visited this place during Milan Design Week. This year, Toiletpaper furniture and accessories along with the Bespoke Refrigerator welcomed visitors. Media and influencer events, including performances by famous Italian chefs, were held.

The Bespoke Refrigerator was also installed in the newly launched shared accommodation Toiletpaper Apartment by Toiletpaper, allowing consumers to experience it.

Furniture, accessories, and the limited edition design 'Bespoke Refrigerator' displayed at the Toiletpaper Home creative studio in Milan, Italy.
[Photo by Samsung Electronics]

The newly created Bespoke Refrigerator consists of four designs: lipstick, mirror, rose, and dessert table. It is planned to be sold in limited quantities in Korea, the United States, and Europe within the first half of the year.

Choi Ik-su, Vice President of Samsung Electronics' Home Appliance Business Division, said, "Since 2019, the Bespoke Refrigerator has collaborated with various domestic and international artists, and this year it targets Italy, the home of design, together with Toiletpaper," adding, "This collaboration will be an opportunity to spread the identity of Bespoke appliances, which can be freely customized according to consumer individuality, to the European market."

This content was produced with the assistance of AI translation services.