LGU+ Officially Launches News Subscription Service 'U+News'

LG Uplus announced on the 18th that it has officially launched the free news content subscription service ‘U+ News’ and opened it to the entire nation.

Launched as a pilot version last August for its mobile customers, U+ News is a subscription service that provides data-driven personalized news content for free every weekday morning through a partnership with the global discovery platform ‘Taboola’. It helps customers read the day’s major news in just one minute.

LG Uplus stated that U+ News has received high acclaim, recording about 30,000 subscribers within eight months of its launch, and has now been opened to the entire nation so that anyone can use it regardless of their telecom provider. The company plans to continue innovating the news consumption experience for more customers.

Customer satisfaction among U+ News subscribers during the pilot period was found to be high. In a self-conducted survey of about 1,500 subscribers in March, 75% of respondents expressed their intention to recommend U+ News, praising it as “good to be able to know important news for free every day.”

To provide more customers with the opportunity to experience U+ News, LG Uplus is holding a ‘Welcome Party’ event until May 31. During the event period, 1,000 subscribers will be selected by lottery to receive convenience store gift certificates (2,000 KRW), and 500 people who share the Welcome Party event via KakaoTalk or other SNS will be selected by lottery to receive department store gift certificates (10,000 KRW).

Customers who wish to subscribe can apply for free by accessing the U+ News website or through event notification text messages or shared links.

Kim Tae-hoon, Head of LG Uplus Advertising Business Division (Executive Director), said, “Due to the high response to the data-driven personalized news service, we have opened it to the entire nation so that more people can use this service,” adding, “In the future, through data-driven curation, we will provide not only news but also more personalized premium content and enhance customers’ news consumption experience.”

This content was produced with the assistance of AI translation services.