SKT, Virtual Studio Global Super Collaboration... "Leading AI Transformation"

SK Telecom announced on the 17th that it has signed a tripartite Memorandum of Understanding (MOU) with domestic XON Studios and Singapore-based virtual production specialist AUX Media to collaborate on virtual production technology development and business cooperation.

AUX Media, a Singapore-based virtual production specialist company, has showcased various representative online and offline events in Singapore such as the Marina Bay year-end countdown event and the Singapore Night Festival through its four proprietary studios. XON Studios is a specialized company possessing expert technical know-how and operational capabilities in virtual production across all genres, and is recognized as a leading domestic player in this field by the media industry.

SKT Tower exterior view
[Photo by SKT]

This tripartite agreement aims to mutually share virtual production expertise accumulated in both South Korea and Singapore and to create synergy through technological partnerships.

AUX Media holds extensive content production know-how related to hybrid online and offline corporate events. SKT and XON Studios operate the VFX ‘Team Studio’ in Pangyo and each possess content production expertise in various fields such as vehicle driving scenes, photo shoots, and music. The three companies expect to significantly enhance their content production capabilities through this MOU.

First, AUX Media representatives will attend the ‘Virtual Production Production Training’ currently conducted by SKT and XON Studios. Subsequently, SKT and XON Studios personnel will visit the newly expanded and opened studio of AUX Media later this year to receive production know-how training. Along with exchanges in training areas, the three companies have agreed to continuously share information on virtual production market trends in Korea, Singapore, and the Asian region.

Additionally, SKT, AUX Media, and XON Studios will engage in technological partnerships to advance virtual production technology. They plan to share their respective technologies and jointly carry out content production and global business expansion projects utilizing these technologies. In particular, SKT expects this MOU to greatly aid its goal of transforming ‘Team Studio’ into an AI-powered studio by applying artificial intelligence (AI) technology to the virtual studio.

Kim Hyuk, SKT’s Media Partnership Manager, stated, "The three companies will lead the AI transformation of studios by conducting joint projects that integrate AI technology into content production," adding, "We will build a global production system by connecting AI studios across different countries in the future."

Jang Won-ik, CEO of XON Studios, said, “Together with AUX Media and SKT, we will continue steady technological and business exchanges to expand global business in the Asian region and enter the global virtual production market.”

Zheng Ziyi, CEO of AUX Media, expressed, “We are very pleased to expand our knowledge and experience by sharing each other’s expertise and developing new technologies through this MOU,” adding, “The cooperation between the two countries will be further strengthened to advance the virtual production industries of Singapore and Korea in the future.”

This content was produced with the assistance of AI translation services.