LG Household & Health Care selects actress Jin Ki-joo as model for Sooryehan

LG Household & Health Care announced on the 17th that actress Jin Ki-joo has been selected as the new model for the herbal cosmetics brand ‘SooRyeHan’.

According to LG Household & Health Care, actress Jin Ki-joo, who is loved by the public for her diverse appearances depending on the roles she plays, is expected to showcase various charms as the representative model of SooRyeHan, which has unique characteristics for each product within the same brand.

At the first commercial shoot after being selected as the model, Jin Ki-joo perfectly embodied the shooting concepts and outfits tailored to each product’s characteristics, such as the clear and pure ‘Moisture Spring Cream,’ the chic and confident vibe of ‘The Black Serum,’ and the elegant and soft feel of ‘Ginseng Essence,’ impressing the staff in charge.

A SooRyeHan brand representative said, “We chose Jin Ki-joo as our model because we believe that her path of pioneering her own way through various challenges matches well with SooRyeHan’s legacy of reinventing traditional wisdom with modern technology to provide new customer experiences.”

This content was produced with the assistance of AI translation services.