Dr.G Enters Major Malaysian Shopping Malls... Full-Scale Market Entry

Gowoon Saesang Cosmetic announced on the 17th that Dr.G will open a store in Sunway Velocity Mall, a popular tourist destination in Kuala Lumpur, Malaysia.

Dr.G store located in Sunway Velocity Mall, a popular tourist destination in Kuala Lumpur, Malaysia.
[Photo by Gowoonsesang Cosmetic]

According to Dr.G, Sunway Velocity Mall is a complex shopping mall located in Kuala Lumpur, Malaysia, adjacent to various shopping streets and restaurants, making it one of Malaysia's popular attractions. Dr.G opened a shop-in-shop store connected to 'SASA,' the largest health and beauty (H&B) store in Asia, within the mall. SASA operates shop-in-shop stores by selecting brands directly based on consumer preference and sales trends, and Dr.G was the first K-beauty brand to be selected.

Malaysia's hot and humid weather causes skin pigmentation and dullness. Dr.G's sun care products, such as Brightening Up Sun Plus and Green Mild Up Sun Plus, are attracting attention as products optimized for the local climate and customers' skin types. Sales of Dr.G suncream products in Malaysia increased by 165% compared to the previous year as of last year.

In particular, Brightening Up Sun Plus is receiving positive responses from local consumers as a tone-up suncream that not only provides high UV protection but also offers a matte and smooth adherence with natural skin tone correction. Brightening Up Sun Plus ranked first in the sun care category at SASA Malaysia in the second half of last year.

Yuri Kwon, Head of Overseas Sales Team at Gowoon Saesang Cosmetic, said, “Following Japan and Vietnam, the response to Dr.G sun care products has been enthusiastic in Malaysia as well, leading us to open a store in a large local shopping mall to expand the market in earnest. Starting with this store opening, we will actively secure Dr.G's brand awareness and the position of K-dermocosmetics not only in Malaysia but also in the Asian market.”

This content was produced with the assistance of AI translation services.