Geumyang International Launches 'Green Picnic' Campaign... "Eco-Friendly Era for Wine Too"

Geumyang International announced on the 17th that it will carry out the eco-friendly concept 'Green Picnic' campaign to welcome spring.

Recommended Wine for the 'Green Picnic' Campaign: 'Chateau Saint Michel'
[Photo by Geumyang International]

The Green Picnic campaign will run until the 31st of next month at department stores and discount stores nationwide. Customers who purchase any of the nine recommended picnic wines will receive eco-friendly picnic goods such as a recyclable picnic vacuum bag, eco-friendly napkins, and a linen pouch. Additionally, a portion of the campaign's proceeds will be donated to environmental organizations.

The recommended picnic wine selection focuses on wines from wineries committed to sustainable management throughout grape cultivation, winemaking, and packaging processes. Among them, 'Gran Reserva Cabernet Sauvignon' from Chile's largest winery, Concha y Toro, reflects consumers' demand for eco-friendliness by using 22% less water than the industry average, relying solely on solar power, being vegan, and holding sustainable B Corporation certification.

A representative from Geumyang International stated, "Beyond simply enjoying delicious wine, we planned this campaign to deliver value beyond taste to our customers by strengthening cooperation with responsible wineries that cultivate wine eco-consciously to create a sustainable environment and supporting eco-friendly marketing in Korea."

The Green Picnic items include nine wines: ▲Gancia Moscato d'Asti ▲La Paura Reserve Sauvignon Blanc ▲Brown Brothers Moscato Rosa ▲Chateau Ste. Michelle Columbia Valley Riesling ▲Cideral ▲Beringer Founders Chardonnay ▲Concha y Toro Gran Reserva Cabernet Sauvignon ▲Trapiche Broquel Malbec ▲Penfolds Koonunga Hill Shiraz, all available for purchase at department stores and discount stores nationwide.

This content was produced with the assistance of AI translation services.