Targeting Gift Demand for Family Month... Lotte Department Store's Super Happy Theme Event

From the 18th to the 31st of next month
Artist 'Hattie Stewart' decorates inside and outside all stores
Customer participation photo zone and experience zone created

Lotte Department Store announced on the 17th that it will present various contents under the theme of 'Super Happy' in celebration of the upcoming Family Month.

Super Happy is a representative Family Month theme that Lotte Department Store has been regularly presenting since last year. It carries the meaning of gifting customers the 'joy in everyday life' with their precious ones. Last year, from mid-April to the end of May, Lotte Department Store collaborated with the famous British pop artist 'John Bergmann' to decorate the interior and exterior of stores with a cheerful atmosphere and installed photo zones throughout the stores. During the theme period, the number of visitors increased by more than 20% compared to the same period the previous year.

Lotte Department Store, Family Month 'Super Happy' Theme Event
Photo by Lotte Department Store.

This year, in addition to collaborations with artists, contents that customers can directly participate in will be strengthened. From the 18th of this month to the 31st of next month, all stores (32 locations) will be decorated together with the world-renowned illustrator 'Hattie Stewart.' Hattie Stewart, who has collaborated with famous brands and stars on everything from luxury goods to magazine covers, is known for her works that create a cheerful and humorous atmosphere using cute characters such as hearts, flowers, and eye shapes, as well as dynamic patterns. Starting from the 18th, the store exteriors and various spots inside the stores will be decorated sequentially with Hattie Stewart’s unique playful illustrations and large balloon artworks. Major stores such as the Main Store and Jamsil Store will set up customer participation photo zones and experience zones.

From the 24th, the Main Store’s basement level 1 will operate a 'Mirror Space' using large mirrors so that anyone can become the protagonist of the artwork. At the Jamsil Store, Incheon Store, Dongtan Store, and Busan Main Store, a play space that the whole family can enjoy will be introduced using 'Super Happy Character Balloons.'

Events using Super Happy illustrations have also been prepared. From the 20th of this month to the 14th of next month, customers who take photos of the Super Happy illustrations installed at all Lotte Department Store locations and upload 인증샷 (proof shots) on their personal social networking services (SNS) will be entered into a draw where 100 winners will receive prizes such as hotel accommodation vouchers to create memories with their families. In celebration of Children’s Day, from May 5th to 7th, customers who take photos and 인증 (verify) at photo zones and experience zones installed at the Main Store, Jamsil Store, and others will receive a 'Super Happy Holiday Kit' containing luggage tags and carrier stickers. On May 5th itself, an event will be held where Super Happy character balloons will be given on a first-come, first-served basis to customers visiting kids’ brands. At the Lotte Cultural Center, one-day classes using characters from the Super Happy illustrations, such as 'Soap Clay Making,' will be held at each store.

Various shopping benefits will also be offered. From the 28th of this month to May 14th, the 'Super Beauty Festa' will be held, providing the biggest cosmetics purchase benefits of the year. All cosmetic brands including Sulwhasoo, Est?e Lauder, and Yves Saint Laurent will participate, offering exclusive planned products and promotions such as 10% Lotte gift certificates and 10% discounts depending on the purchase amount.

This content was produced with the assistance of AI translation services.