Paradise Launches Premium Makgeolli 'Misim (米心)'

Earl Grey Black Tea Blending
Tasting Event on 23rd and 30th

Paradise Hotel & Resort announced on the 14th that it has launched a premium Makgeolli with Earl Grey scent called 'Misim (米心)'.

A representative from Paradise Hotel & Resort said, "Recently, traditional liquor has gained popularity mainly among the MZ generation (Millennials + Generation Z), so we introduced a Makgeolli with a new flavor that did not exist before," adding, "We hope it will be recognized as a hip and luxurious hotel Makgeolli that friends can enjoy without burden, like afternoon tea or wine."

Premium Makgeolli 'Misim (米心)' [Photo by Paradise Hotel & Resort].

Misim, developed over about six months, is characterized as the first in Korea to blend only Earl Grey black tea. The flavor is maximized by steeping Earl Grey tea leaves from the top-rated tea garden selected by Sri Lanka Tea Board. The main ingredient is premium grade Gimpo Koshihikari rice, with a rice content of 26%, higher than other Makgeolli, offering a subtle sweetness and rich body.

The differentiated package design also stands out. It is bottled in glass to add a sense of luxury, and a unique label was created in collaboration with artist Gapbao. Gapbao is one of the contemporary artists that Paradise, which consistently supports talented domestic cultural and artistic figures, has focused on. Through this collaboration, a Makgeolli artisan character who developed new tastes and scents was created, and a bright and lively color scheme was applied to complete a label design with a youthful sensibility.

Misim is available from today at Paradise City Wine & Liquor Shop, Garden by Laku, On the Plate, Lounge Paradise, as well as the boutique bakery at Paradise Hotel Busan. There are plans to expand distribution channels online in the future. On the 23rd and 30th of this month, tasting events for customers will also be held at the entrance of Paradise City Wine & Liquor Shop.

This content was produced with the assistance of AI translation services.