Yeosu Gwangyang Port Authority Promotes Carrier-Shipper Matching Marketing

Published 13 Apr.2023 18:02(KST)

Win-Win Marketing for Securing Cargo and Reducing Logistics Costs

Yeosu Gwangyang Port Authority (President Park Seong-hyun, YGPA) announced on the 13th that it will actively promote matching marketing between shipping companies and cargo owners to attract container cargo to Gwangyang Port.

This is a win-win marketing strategy that contributes to the stable cargo acquisition of shipping companies by actively promoting Gwangyang Port to induce shipments from local cargo owners, and contributes to reducing logistics costs for cargo owners near Gwangyang Port by opening new port call services based on the incoming cargo.

Panoramic view of Gwangyang Port container terminal <span class="photo-credit">Photo by Yeosu Gwangyang Port Authority</span>

Panoramic view of Gwangyang Port container terminal Photo by Yeosu Gwangyang Port Authority

To this end, YGPA plans to actively promote the advantages of Gwangyang Port to cargo owners near Gwangyang Port, such as regular container routes, the status of shipping company-cargo owner network establishment, and logistics cost reduction effects from using Gwangyang Port, and attract these cargos to increase the cargo volume at Gwangyang Port.

In addition, through a perception survey on the use and awareness of Gwangyang Port, YGPA will identify the difficulties and needs of cargo owners and make further efforts to enhance port connectivity through route diversification.

Although the shipping market is challenging to increase cargo volume at Gwangyang Port due to the scheduled termination of the 2M (Maersk, MSC) alliance, YGPA explained that considering the reopening of China, Gwangyang Port’s top trading partner, the resumption of economic activities, and the mass delivery of new container ships, if full efforts are made to revitalize Gwangyang Port, it could become another opportunity.

A YGPA official said, “Yeosu Gwangyang Port is the number one port in domestic import and export cargo volume and is promoting customer-first management for the convenience of export and import cargo owners who lead national economic development,” adding, “This matching marketing will be a good opportunity to reduce logistics costs for cargo owners in the Honam region and improve export competitiveness.”