Hyundai Department Store Opens First Disney Store... Signs Domestic Operation Agreement

Scheduled to Open in July This Year at Pangyo Branch

Hyundai Department Store announced on the 13th that it has signed a collaboration agreement with Walt Disney Company Korea for the official operation rights of Disney Store in Korea.

Hyundai Department Store will open the official Disney Store in Korea at its Pangyo branch in July this year. Customers of all ages will be able to experience the Disney brand through a specially curated selection of various fashion, toys, lifestyle products, and collectibles from Disney, Pixar, Marvel, Star Wars, and more.

Exterior view of Hyundai Department Store Pangyo Branch. [Photo by Hyundai Department Store]

Hyundai Department Store plans to expand by adding three more stores within the year at The Hyundai Seoul, Cheonho branch, and Hyundai Premium Outlet Gimpo branch. Additionally, the Disney Store’s online shop will open as a shop-in-shop within Hyundai Department Store’s official online mall, The Hyundai.com.

On the 18th, Hyundai Department Store will also launch a Disney pop-up store of approximately 264㎡ (80 pyeong) on the 5th floor of the Pangyo branch. This pop-up store will sell over 700 Disney licensed products including figures, dolls, clothing, and living goods.

Hyundai Department Store plans to carry out a large-scale marketing campaign themed around Disney across all its stores. It is also considering developing product lines utilizing Disney intellectual property (IP).

Kim Hyung-jong, President of Hyundai Department Store, said, “The desire of Hyundai Department Store to provide unprecedented new experiences and the demand from Walt Disney Company Korea to increase touchpoints with Korean customers aligned, leading to the introduction of Disney Store in Korea after long discussions and efforts. Through this collaboration, we aim to present the direction of future retail.”

This content was produced with the assistance of AI translation services.