Lotte Duty Free, Industry-Exclusive 'La Mer' Beauty Class Held

New Product Launch Collaboration Event
Welcome Gift Giveaway, One-on-One Skin Consulting Provided
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Lotte Duty Free announced on the 13th that it exclusively hosted a beauty class for the luxury skincare brand 'La Mer' in the duty-free industry.

The event, held on the 11th and 12th at the 'Star Lounge,' a VIP-only resting area at Lotte Duty Free's Myeongdong main store, was conducted for 40 top La Mer spending domestic customers and one accompanying guest each. Lotte Duty Free and La Mer introduced La Mer's new product, the New Moisturizing Soft Cream, explained the key ingredients of the product, and provided one-on-one skin consultations and self-massage demonstrations for the attendees. Welcome gifts and additional presents based on purchase amounts were also offered.

The 'La Mer' beauty class is being held at the 'Star Lounge,' a VIP exclusive space at Lotte Duty Free Myeongdong Main Store.
[Photo by Lotte Duty Free].

Lotte Duty Free plans to collaborate with global cosmetics brands to hold monthly beauty classes, offering VIP customers a differentiated shopping experience. A Lotte Duty Free official stated, "We will strive even harder to provide industry-leading shopping benefits and services to our VIP customers."

Lotte Duty Free offers special benefits from various Lotte affiliates to domestic VIP customers, including discounts on rooms and facilities at Lotte Hotels and Lotte Resorts, free parking and beverage vouchers at Lotte Department Store. The Star Lounges at each downtown store have been reopened as resting spaces. There is a plan to fully digitalize the Star Lounges by 2025 to enhance convenience for VIP customers.

This content was produced with the assistance of AI translation services.