Seven Eleven launches Juhyunyoung's 4th lunchbox 'Spring Naengi Bibimbap'

Secret Sauce Made with Seasonal Ingredients

7-Eleven announced on the 13th that it has launched the fourth Juhyunyoung lunchbox, ‘Bomnaengi Bibimbap’.

Bomnaengi Bibimbap features a secret sauce made by boiling spring cress, a seasonal ingredient that helps restore energy in spring, in soy sauce. It includes spring greens, stonecrop, chicory, bean sprouts, and carrots to increase satiety while keeping calories low. Instead of white rice, it contains barley rice, which is rich in fiber, and sesame oil is separately included.

Juhyunyoung Spring Radish Bibimbap.
[Photo by Seven Eleven]

The Juhyunyoung Bibimbap lunchbox surpassed 1.8 million units sold in about 20 days after its launch. As a result, bibimbap lunchbox sales from the 22nd of last month to the 12th of this month tripled compared to the same period last year. 7-Eleven plans to introduce a total of 10 types of bibimbap this year.

7-Eleven is offering up to a 41% discount on the four Juhyunyoung bibimbap varieties this month. Customers can receive a 20% instant discount when paying with L Pay, KakaoPay Money, or Hana Card, and with additional telecom partnership discounts, the price can be as low as 2,640 KRW.

A 7-Eleven representative said, “We will continue marketing activities to ensure bibimbap, loved by older generations, is consumed by various age groups by adding the image of Juhyunyoung, a representative actor of the MZ generation (Millennials + Generation Z).”

This content was produced with the assistance of AI translation services.