Shinsegae Department Store Gangnam Branch Opens Shin Ramyun and Baehongdong Popup Store

Collaboration Between Drawing Artist and Nongshim

Shinsegae Department Store announced on the 13th that it will consecutively open popup stores for Nongshim Shin Ramyun and Baehongdong on the B1 floor of the Gangnam branch until the 26th of this month.

This popup store is a collaboration between drawing artist Hong Won-pyo, famous for the coloring book Barabappa, and Nongshim. Visitors can find ball markers, knee blankets, grip-toks, and more featuring designs symbolizing Shin Ramyun. On the 13th, artist Hong Won-pyo will visit the store and conduct a live drawing session, creating artwork on the spot.

Rendering image of Shin Ramyun popup store.
[Photo by Shinsegae Department Store]

The Baehongdong popup store will be held from the 20th to the 26th. During the event, customers who purchase goods such as mouse pads, cups, and pens can participate in a pinball game with a 100% chance of winning, receiving prizes like stickers and bags. Photo zones featuring Baehongdong’s representative characters and animations are also set up throughout the store.

A Shinsegae Department Store official said, “We planned this unique store, the first of its kind in the industry, to add fun and specialness to offline shopping,” and added, “With differentiated planning that crosses industries, we will lead customers’ lifestyles.”

This content was produced with the assistance of AI translation services.