"Global MZ Gather at Jamsil Lotte to See K-pop Idol Goods"

Lotte Department Store Hosts Large 'Line Friends Lucky House' Popup at Jamsil Lotte World Mall from 14th to 23rd
Foreign Tourist Sales at Jamsil Branch Increase 5x from January to March

Lotte Department Store is focusing on targeting global MZ generation (Millennials + Generation Z) customers during the Southeast Asian golden holiday period this month.

With the recent surge in foreign tourists visiting Korea, Lotte Department Store Jamsil Branch is gaining attention as a new 'hot place.' From January to March this year, sales from foreign tourists at Lotte Department Store Jamsil Branch increased more than fivefold compared to the same period last year. It also rose by 30% compared to the pre-COVID-19 period (January to March 2019). Lotte Department Store Jamsil Branch is popular among foreign tourists because it offers luxury brands, SNS-famous restaurants, beauty, and fashion content all in one place across the Main Building, Avenuel, and World Mall, and is located near Seoul’s representative landmarks such as Lotte World Tower and Seokchon Lake.

Lotte Department Store announced on the 13th that it will open a large 'LINE FRIENDS Lucky House' pop-up store at the Atrium Plaza on the 1st floor of Lotte World Mall Jamsil from the 14th to the 23rd to attract global MZ generation customers. IPX, the digital intellectual property (IP) entertainment company operating LINE FRIENDS, has expanded into 16 major global cities including New York, LA, Shanghai, Hong Kong, and Tokyo, boasting a strong global fan base. Domestic LINE FRIENDS stores are also beloved shopping destinations for MZ generation foreign tourists. A Lotte Department Store official said, "Since the golden holidays of Southeast Asian countries such as Thailand’s Songkran (April 13?15), Cambodia’s Khmer New Year (April 14?16), and Indonesia’s Lebaran (April 21?26) fall during the pop-up period, an even greater response is expected."

Jamsil Lotte World Mall 'LINE FRIENDS Lucky House' Pop-up Store
[Photo by Lotte Department Store].

This pop-up showcases popular character content themed around the 'Lucky House.' The entire pop-up is decorated with green four-leaf clovers, and the popular green romantic frog character 'Lenini' is featured prominently to welcome customers. At the store entrance, a large Lenini doll about 3.5 meters tall is installed, and over 1,000 popular character goods including 'Bunini,' 'Konini,' and 'Chonini' are displayed. Representative products include doll magnets, costume dolls, and mini flower pots, all introduced for the first time at this pop-up.

Collaborative products targeting global MZ generation customers have also been prepared. TRUZ, a collaboration between IPX and YG’s large group, has recently gained rapid popularity worldwide, and an explosive response is expected at this pop-up. Representative TRUZ products include doll keyrings and acrylic bracelets. BT21 products, which have established themselves as globally popular character IPs, will also be available.

Various photo spots such as mirror photo zones, giant dolls, and photo booths are set up throughout the pop-up for MZ generation customers familiar with the culture of taking 인증샷 (proof photos). Customers visiting the pop-up will receive a 'Lenini Welcome Balloon' and a photo card featuring 'LINE FRIENDS Minini' characters on a first-come, first-served basis. Purchasing customers will be given a lottery ticket to participate in an event where character stickers are randomly included. On weekends, a 'Lucky Box' event will also be held, allowing customers to purchase goods worth about 100,000 KRW for 30,000 KRW.

This content was produced with the assistance of AI translation services.