CJ OnStyle Holds Showcase for tvN Drama 'Paemilli'

TV Home Shopping, Mobile Live, YouTube, Tving (OTT)
First Simultaneous Broadcast in Korea
"Leading Trends with Culture-Integrated Shoppertainment"

CJ OnStyle announced that it will hold a showcase for the tvN Monday-Tuesday drama 'Family' at 8 PM on the 12th.The two lead actors of 'Family,' Jang Hyuk and Jang Nara, will appear, and the event will be hosted by broadcaster Park Kyung-lim.

As the TV home shopping channel has secured a broad viewer base mainly among women in their 30s to 50s, the 'Family' showcase will feature a talk show inspired by the drama's concept where actors Jang Hyuk and Jang Nara play a married couple, offering counseling on real couples' concerns.

CJ OnStyle, tvN Drama 'Family' Showcase [Photo by CJ OnStyle].

The 'Family' showcase will be broadcast live through TV home shopping, mobile live streaming, the tvN drama YouTube channel, and TVING. This is the first case in Korea to use four multi-platforms simultaneously to broadcast a drama showcase. It will start at 8 PM via mobile live, followed by simultaneous live broadcasts on TV home shopping, YouTube, and TVING from 8:15 PM.

CJ OnStyle and tvN plan to donate goods equivalent to the accumulated amount calculated at 1,000 KRW per automatic order call during the broadcast, along with support messages for the 'Family' showcase, to local community welfare centers.

'Family' is a new tvN Monday-Tuesday drama premiering at 8:50 PM on the 17th. It portrays a 'family protection espionage comedy' about a husband who is a National Intelligence Service black agent disguised as an ordinary office worker and a wife who dreams of a perfect family.

A CJ OnStyle representative said, "CJ OnStyle, which has created TV home shopping trends through shoppertainment broadcasts combining entertainment, music, and musicals, is making another innovative attempt with the tvN 'Family' showcase." He added, "We will continue to provide unique shopping content that can only be experienced on CJ OnStyle to our customers."

This content was produced with the assistance of AI translation services.