Curly and L'Or?al Korea Sign Business Agreement for "Joint Product Planning"

Joint Marketing and Promotion as Well

On the 12th, Kurly announced that it has signed a business agreement with L'Or?al Korea for exclusive product planning and joint marketing.

Kim Seul-ah, CEO of Kurly (left), and Samuel Du L'Or?al Korea Retail CEO are taking a commemorative photo after signing a business agreement.
[Photo by Kurly]

L'Or?al is the world's largest cosmetics company, owning 36 global beauty brands. Eight brands, including Lanc?me, Kiehl's, Biotherm, Atelier Cologne, K?rastase, La Roche-Posay, Maybelline New York, and L'Or?al Paris, are available on Beauty Kurly.

The two companies will closely collaborate to plan exclusive product configurations solely for Beauty Kurly. They also plan to carry out various joint marketing and promotional activities.

Kim Seul-ah, CEO of Kurly, said, "This agreement signifies that Beauty Kurly has strengthened its cooperation with various global beauty brands," adding, "We hope the collaboration between the two companies will serve as a catalyst for revitalizing the online beauty market."

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