In the Era of High Inflation, 'Jjantech' Gains Popularity... Increase in Use of Telecom Memberships

March T Membership Users Increase by 35% Compared to Same Month Last Year

SK Telecom announced on the 12th that, according to an analysis of T Membership users last month, the monthly active users (MAU) reached approximately 5.2 million, marking a 35% increase compared to the same month last year. It appears that customers actively utilized membership discount benefits amid the high inflation era.

The items customers mainly purchase have also shifted from 'Cafe/Bakery & Convenience Stores' to 'Daily Necessities & Food Ingredients.' During the first week of the 'T Day' week event from the 3rd to the 7th, the newly introduced Emart Everyday discount coupon (worth 5,000 KRW) was downloaded about 178,000 times, ranking first. It was followed by Paris Baguette, Lotte Cinema, Samcheop Bunsik, and Beauticool. It is considered unusual that the Emart Everyday discount coupon, which is closely related to daily necessities purchases, took first place, as bakery and movies have traditionally been strong performers.

Previously, during the '0 Day' event in December last year, about 170,000 Daiso gift certificates (worth 5,000 KRW) were downloaded, ranking second after the coffee brand Starbucks (320,000 downloads).

Mission points earned by completing tasks such as attendance checks are also popular. Mission points are part of an event where users earn T Plus Points by completing tasks like attendance checks and roulette. These points can be used like cash at online and offline partner stores. In March of this year, the number of mission event point accumulations reached 32.76 million, a 1.8-fold increase compared to the same month last year. This reflects the rise of 'Jjantech' consumption, where consumers carefully accumulate small points and spend them rationally.

SKT has arranged exceptional benefits for this month's T Day and 0 Day. During the second week of April's T Day week event, SKT offers up to a 41% discount on Lotteria event menu items and provides a 15,000 KRW gift certificate for purchases over 100,000 KRW at Galleria Department Store. Additionally, for first-time users of the WUTI app, a 'First Ride Promotion' is ongoing, offering a 50% discount on taxi fares with no usage limit for 30 days (up to 20,000 KRW per day).

On 0 Day, customers can choose one of three GS25 'Generous Home-cooked Meal Lunchboxes' at a 50% discount, and CU offers a 50% discount on the 'Baek Jong-won Pork Lunchbox,' supporting frugal consumption among the 20s and 30s age group. 0 Day is an event targeting consumers aged 13 to 34, providing exceptional benefits on dates containing zero, such as the 10th, 20th, and 30th of each month. Since its launch last December, over one million consumers have used 0 Day benefits through March.

This content was produced with the assistance of AI translation services.