Busan City and UTI Sign Business Agreement to Improve Taxi Convenience for Foreigners and Tourists

Unifying Global Platform Uber Users, Improving Transportation Convenience for Foreigners

Cooperation in Tourism and Expo Promotion Targeting Foreign Tourists Using the WUTI App

On the 12th at 2 PM, Busan City will sign a business agreement with UT, a joint venture between the global innovative technology companies Uber and T map Mobility, at the International Protocol Room of City Hall to enhance the convenience of taxi use for foreign tourists in Busan.

Busan City Hall.

This agreement was established in recognition of the fact that, despite Busan's aspiration to become an international tourist city, the current domestic taxi call service is very limited for foreign tourists due to identity verification through domestic mobile carriers and payment methods centered on domestic cards and bank accounts. The agreement aims to improve the convenience of taxi call service use for foreign tourists by utilizing the global mobility app Uber.

UT is a global platform that allows users who have used the Uber app abroad to use the taxi call service domestically through the Uber app without installing a separate app, just as they do in their home country.

Additionally, it is equipped with an in-app message translation function to support smooth service use for both domestic drivers and foreign passengers without language barriers, and it is expected to contribute to enhancing the convenience of taxi use for foreign tourists visiting Busan.

Through this agreement, Busan City and UT will ▲ strive to expand the UT app to provide convenient tourist transportation for foreign tourists visiting Busan, and ▲ mutually cooperate to promote Busan tourism and attract the Expo, including recently embedding and promoting the ‘Visit Busan Pass,’ a tourist pass exclusively for foreign tourists, in the UT app.

Tom White, CEO of UT, said, “We are very pleased to establish a foundation for mutual cooperation with Busan City in the taxi business sector through this business agreement, which will serve as a stepping stone for the growth of the UT platform business.” He added, “UT is a global platform that can unify the mobility platform user experience regardless of the user's nationality, and we will spare no effort to support tourists in experiencing safe and convenient travel to revitalize Busan tourism.”

Mayor Park Hyung-jun stated, “Busan, aiming to be a global hub city and a ‘15-minute city,’ is a dynamic international tourist city with rich tourism content that satisfies the tastes of travelers from around the world.” He added, “Tourism and transportation are inseparable, and convenient and appropriate transportation is an essential condition that leads to tourism satisfaction.”

He continued, “Although the impact of COVID-19 has not yet fully recovered, with the rapid recovery of tourist numbers and the resumption of air routes one after another, we will establish a foreigner reception system befitting an international tourist city through this agreement to improve transportation convenience for foreign tourists and take a leap forward as a global hub city.”

This content was produced with the assistance of AI translation services.