Convenience Store MZ Welfare... Diet and Smoking Cessation Challenge

Reflecting Healthy Pleasure and Ounwan Trends
GS Retail Launches Diet and Smoking Cessation Fund
BGF Retail Hosts Health Selection Contest

Lee Mo (36), who works in the field support department at GS Retail, joined the company's diet fund. This was because his weight rapidly increased due to reduced physical activity after the COVID-19 pandemic. Lee said, "My belly has grown a lot, and my pants size has increased by 4 inches," adding, "My goal is to reduce my body mass index (BMI) by 3 or more, which is the success criterion, and lose about 8kg."

In the convenience store industry, the distribution channel most sensitive to the latest trends, challenge-type in-house welfare programs such as diet and exercise are gaining popularity. This is because trends like ‘Healthy Pleasure,’ which involves enjoying health management among the MZ generation (Millennials + Generation Z), and ‘Ounwan,’ which is about certifying daily exercise routines, are emerging.

GS Retail Diet Fund Promotional Poster.
Photo by GS Retail

On the 13th, GS Retail announced that it currently operates diet and smoking cessation funds. So far, 1,748 people have participated in the diet fund, with 494 succeeding, and 810 people have joined the smoking cessation fund, with 213 succeeding. Employees with a BMI of 25 or higher can participate in the diet fund, and the subscription amount is 50,000 KRW. Success is determined if the BMI decreases by 3 or more (approximately 7 to 10 kg weight loss) after 3 months. Participants who succeed in dieting receive a dividend of 1/N of the accumulated fund. If they maintain their weight after 3 months, the company additionally supports an amount equal to the dividend. Some participants are also selected by lottery to receive health-related expenses.

The smoking cessation fund also requires a subscription amount of 50,000 KRW. The success criterion is verified by a urine test device that confirms smoking cessation after 3 months. Similarly, participants who succeed receive a dividend of 1/N of the accumulated fund, and if they continue to abstain from smoking after 3 months, the company provides an additional amount equal to the dividend.

BGF Retail held the ‘Miss and Mister Health Contest’ from February 13 to the 10th of this month to support the healthy body and mind of its employees. This contest was planned reflecting the increased interest of MZ generation employees in body profile photography and body care. About 500 people participated, making it very popular.

Participants undergo a Before InBody measurement, then have an 8-week individual exercise period, after which muscle mass increase and body fat reduction are compared based on InBody measurements. The After InBody measurement results must be registered by this week, and awards will be given to outstanding participants later this month. Prizes include Galaxy Watches, Galaxy Buds Pro, wireless massagers, and Nike gift certificates.

A convenience store industry official said, "We have implemented in-house challenge programs so that individuals and their families can take care of their health and enjoy a pleasant work life," adding, "We will continue to expand various welfare programs to help many employees who want to manage themselves and take on new challenges."

This content was produced with the assistance of AI translation services.