"30 Billion Won Sales Last Year from a Single Beverage"... "Outdoor Activities Are a Big Help"

First Ever Sales Surpass 300 Billion Won

Dong-A Otsuka's ion beverage brand Pocari Sweat surpassed 300 billion KRW in sales for the first time since its establishment last year.

According to the Financial Supervisory Service's electronic disclosure system on the 11th, Pocari Sweat recorded consolidated sales of 341.8 billion KRW and an operating profit of 20.2 billion KRW last year. This marks the first time since its founding in 1978 that sales exceeded 300 billion KRW. Pocari Sweat recorded sales of 268.9 billion KRW and an operating loss of 1.2 billion KRW in 2020, when the impact of COVID-19 became apparent. However, the following year, it rebounded with sales of 293.9 billion KRW and an operating profit of 9.2 billion KRW.

Pocari Sweat PET
Photo by Dong-A Otsuka

The reasons behind Pocari Sweat achieving its highest sales last year include increased outdoor activities following the lifting of social distancing measures and rising average temperatures. From April last year, spectators were allowed at sports games such as baseball, basketball, and volleyball, and eating inside indoor stadiums was permitted, which also appears to have had an impact. This year, the industry expects results to surpass last year's as an early heatwave rages and a summer heatwave is predicted.

A Dong-A Otsuka official said, "Pocari Sweat, which achieved record sales last year, has maintained a good momentum through March this year," adding, "Expectations for performance growth remain high this year as well."

This content was produced with the assistance of AI translation services.