GS25 Launches 'School Attack Food Truck' Campaign Supporting College Students' Lunches

Starting with Korea University, Hanyang University and Seoul National University Receive a Total of 2,100 Lunch Servings
Food Trucks Carrying Popular Foods Including Pyeonstorang Products Dispatched

GS Retail's convenience store GS25 announced on the 11th that it has launched the university student lunch support campaign "School Attack Food Truck," which tours major universities offering popular ready-to-eat meals and coffee.

The School Attack Food Truck operates by having a food truck featuring GS25's best products, such as new items from Pyeonstorang, Kim Hyeja lunchboxes, and Cafe25 brewed coffee, visit universities directly. The campaign is carried out through collaboration between GS25 headquarters staff, schools, and student councils. Lunch portions prepared for 700 people are provided to university students participating in on-site events like social media (SNS) certification events at the School Attack Food Truck. In addition to food, various coupons usable at GS25 will also be distributed.

GS25 kicked off the School Attack Food Truck campaign on the 10th by supporting lunch for students at Korea University. The event drew a large crowd of students attending lectures or preparing for midterms, resulting in all prepared portions being quickly consumed and receiving explosive responses. Following Korea University, GS25 plans to provide 700 meals each at Hanyang University (on the 12th) and Seoul National University (on the 13th), totaling 2,100 meals initially, and then rapidly expand support to universities nationwide.

Lee Jeong-pyo, head of GS Retail's Platform Marketing Division, said, "We planned this School Attack Food Truck using best-selling Pyeonstorang food products to add fun to university students' campus life and help them find energy during midterm exams." He added, "GS25 will faithfully fulfill its role as a lifestyle platform that provides fun and vitality not only to university students but to all citizens."

This content was produced with the assistance of AI translation services.