Haevichi Jeju, NHN Bugs Collaboration... Essential Playlist Released

"Travel Memories While Listening to Haevichi Flea"

Haevichi Hotel & Resort Jeju announced on the 10th that it will collaborate with NHN Bugs to present a partnership promotion featuring curated music suitable for various spaces within the hotel across four seasonal sessions. The first project, capturing the essence of spring, is the 'Haevichi×essential; Playlist,' which will be released on the 11th.

'Haevichi×Essential Playlist' [Photo by Haevichi Hotel & Resort].

Haevichi and NHN Bugs previously collaborated once in October last year. On Bugs' official playlist channel essential;, they introduced 20 emotional pop songs fitting for Haevichi, which received great response with over 770,000 cumulative views. Building on this success, Haevichi decided to offer guests a special time of recharging through sensory music to enjoy and remember the space, leading to this second partnership with NHN Bugs.

The two companies plan to release essential; playlists filling various Haevichi spaces with emotional music a total of four times this year. The first playlist, titled 'Haevichi×essential; Playlist, Love Your Spring,' features 15 pop songs selected under the concept of 'a spring afternoon for healing while gazing at the sea' and will be available on the essential; channel.

Bugs' music PD will additionally release four playlists suited for key hotel spaces such as the swimming pool, walking trails, and guest rooms. These playlists are composed of selections matching themes like 'music to listen to while napping on a sunbed' and 'music perfect for a stroll along the coast,' and can be enjoyed via QR codes placed in each space through the Bugs application (app).

To celebrate the playlist launch, Haevichi has prepared an event running until May 7. All guests will receive a 'Bugs 50-time music listening pass' and a set of 'Haevichi×essential; postcards (5 types).' The 'Glass Bar' next to the hotel’s outdoor swimming pool will operate a Haevichi×essential; listening zone.

Haevichi’s Instagram will host a review and photo certification event. By leaving a review on Haevichi’s Instagram or uploading a photo of listening to the playlist on a personal Instagram with the required hashtags, participants will be entered into a draw to win prizes such as a one-year Bugs subscription and coffee coupons.

This content was produced with the assistance of AI translation services.