Rienk, Launches 'Radiance Glow Cover Cushion'

Digital Advertising with 'Seojunmom' Park Semi

'Seojun-mom' Park Semi

Cosmetic brand RYUNKEI announced on the 10th the launch of its new product, the 'Radiance Glow Cover Cushion.' They also unveiled a new digital advertising campaign featuring 'Seojunmom' Park Semi.

RYUNKEI explained that the Radiance Glow Cover Cushion combines three effects that consumers desire: radiance, hydration, and coverage. Seven gemstone ingredients add a natural glow, and amino acid-coated cover powder maximizes adhesion for a clear coverage. It also contains pentavitin, known as a 'moisture magnet,' and meadowlactone, which helps provide customized hydration for the skin.

Notably, this product has been clinically tested to prove 72-hour lasting power. It has also passed tests for being free of 18 harmful skin ingredients and completed skin irritation tests.

The digital advertisement for the Radiance Glow Cover Cushion features 'Seojunmom,' a popular character on YouTube. She is a sub-character created by comedian Park Semi on her YouTube channel.

The advertisement with 'Seojunmom' Park Semi will be released in three episodes sequentially on RYUNKEI's official YouTube channel. Seojunmom introduces the unique features of the RYUNKEI Radiance Glow Cover Cushion with her distinctive wit.

A RYUNKEI representative said, "Since the Radiance Glow Cover Cushion meets the needs of all age groups, we decided to run a digital advertisement with Seojunmom, who is loved by a wide range of ages including moms, through witty content."

This content was produced with the assistance of AI translation services.