LG Electronics Participates in 'Milano Design Week 2023'

Collaboration with 'Mooi'
Creating a Premium Home Lifestyle Space

LG Electronics announced on the 10th that it will participate in the world's largest design fair, "Milan Design Week 2023," held in Milan, Italy, starting on the 17th (local time).

LG Electronics will showcase a premium lifestyle home space in collaboration with the premium lifestyle brand 'Moooi' at the design fair MDW 2023, held in Milan from the 17th (local time). The photo shows a piece from the LG OLED Objet Collection Pos?, featuring Moooi's unique design and color patterns.
[Photo by LG Electronics]

Following last year, LG Electronics will collaborate with the premium lifestyle brand "Mooi" to showcase a premium home lifestyle space under the theme "A Special Life" at this exhibition. LG Electronics and Mooi prepared various works tailored to the concepts of each space from the planning stage. This exhibition will also unveil for the first time works applying Mooi's five designs and color patterns expressing the diversity of animals and nature to various lifestyle products, including the LG OLED Objet Collection "Pose" and "Easel," as well as the "LG StanbyME" and "LG XBOOM 360 Speaker."

Last year at Milan Design Week, LG Electronics unveiled the OLED Objet Collection Pose for the first time. The space where the LG OLED TV harmonized with Mooi's furniture, lighting, and interior accessories attracted intense interest, with an average of about 4,000 visitors per day. This is twice the average number of visitors to exhibition spaces. Various lifestyle specialized media such as Dizin, Designboom, and Interni, which visited the exhibition hall, praised it as an exhibition to watch, saying, "The LG OLED TV captivated consumers who were not satisfied with existing TV designs," and "A delicate and elegant design that perfectly harmonizes with the user's lifestyle."

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