"Lotte Mart Cares for Health in Changing Seasons with Fresh Chamdureup and New Ginseng Supply"

Lotte Mart, Joint Sourcing with Lotte Super for Anniversary
Event on Chamdureup and Fresh Ginseng from 13th to 19th

Lotte Mart and Lotte Supermarket are showcasing famous seasonal vegetables from renowned production areas.

To celebrate their anniversary, Lotte Mart and Lotte Supermarket announced on the 10th that they will sell durup (Aralia sprout) and ginseng at affordable prices from the 13th to the 19th. Sunchang Chamdurup (220g) will be offered at around 8,900 KRW, and Jirisan Eomnamusun (200g) at around 9,900 KRW. When purchasing Sunchang Chamdurup, customers will receive 30g of Sunchang’s representative specialty, spicy vinegar red pepper paste (chogochujang), making it easy to enjoy 'Chamdurup Sukhoe' (blanched durup). To revitalize the shrinking ginseng industry, 6-year-old Geumsan fresh ginseng (300g) and smart farm sprout ginseng (10 roots) have been prepared.

A model is introducing Sunchang Chamdurup at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart].

Lotte Mart and Supermarket’s vegetable team merchandisers (MDs) visited about 200 farms in Sunchang-gun, Jeonbuk, certified under the Excellent Agricultural Product Management System (GAP), to carefully select Chamdurup. They secured about 20 tons through prior contracts with the Sunchang-gun Cooperative Joint Business Corporation and local agricultural cooperatives. Sunchang Chamdurup is cultivated in Sunchang, known for its large temperature differences and abundant sunlight, which are optimal growing conditions, resulting in a stronger bitter taste compared to other durup varieties.

Jirisan Eomnamusun is also a product sourced by Lotte Mart’s local MD who personally searched for farms to expand the supply of wild vegetables. The Jirisan Eomnamusun introduced this time is a type of gaedurup (Aralia sprout) produced by Kim Gwan-ho, who has 15 years of cultivation experience. Unlike other Eomnamusun, it is grown at an altitude of 400m on the slopes of Jirisan Mountain, giving it a strong aroma and a crisp texture. Both Sunchang Chamdurup and Jirisan Eomnamusun, which are good for blanching in spring and rich in nutrients such as protein and calcium, will be available nationwide at Lotte Mart and Lotte Supermarket starting from the 13th.

To revitalize the ginseng industry, Lotte Mart and Supermarket will also offer 6-year-old fresh ginseng (300g) and smart farm sprout ginseng (10 roots). To support farmers struggling with ginseng exports after COVID-19, Lotte Mart and Supermarket are collaborating with Geumsan-gun and the Geumsan Ginseng and Herbal Medicine Industry Promotion Institute to sell 6-year-old fresh ginseng, which is highly preferred by customers, at about 30% lower than market prices. The 6-year-old fresh ginseng is characterized by its thick skin and firm interior, making it the most popular ginseng product among customers.

Smart farm sprout ginseng is a well-being vegetable that can be eaten whole, from root to leaf, unlike fresh ginseng which is mainly consumed for its root. This product is cultivated by planting seeds in an artificial light-type smart farm unaffected by external environments, sprouting for 3 to 4 weeks without using any chemical fertilizers. Lotte Mart and Supermarket plan to stimulate the purchasing desire of customers who wish to buy organic products based on sprout ginseng, thereby increasing ginseng sales.

This content was produced with the assistance of AI translation services.