On and the Beauty, First Anniversary Sale... 8x Members and 30% Sales Increase Over 1 Year

10-19th, Up to 9% Discount & 10% Card Event
Additional L.Point Rewards on Popular Products and More Benefits

Lotte ON On and the Beauty is launching an offensive in the beauty market to celebrate its 1st anniversary.

Lotte ON announced that it will hold the 'On and the Beauty First Birthday Party' event from the 10th to the 19th to commemorate the 1st anniversary of the launch of On and the Beauty. On and the Beauty is a premium beauty vertical service introduced by Lotte ON in April last year. It currently offers a variety of beauty products, including official stores of more than 100 luxury beauty brands and popular brands on social networking services (SNS).

During this event, customers can receive up to a 9% discount coupon and up to a 10% card discount applicable to On and the Beauty products. When purchasing popular products from brands such as Est?e Lauder, Lanc?me, and Kiehl's, an additional 3,000 L.Points will be awarded. Premium beauty brands will present exclusive On and the Beauty set products daily during the event period. Beauty lucky boxes and On and the Beauty exclusive goods are also prepared.

Lotte ON, 'On and the Beauty First Birthday Party' [Photo by Lotte ON].

Within just one year of its launch, the number of members of the beauty-exclusive membership 'On and the Beauty Club' has increased more than eightfold. Based on On and the Beauty Club members, Lotte ON's beauty sales over the past year (April 2022 to March 2023) grew approximately 30% compared to the same period last year. Member customers showed higher average spending per visit and more frequent visits than general customers. They also had a higher proportion of purchases in categories outside beauty, such as luxury goods and fashion.

To repay customers for their support over the past year, Lotte ON On and the Beauty planned the 1st anniversary event with abundant benefits. Popular products selected by On and the Beauty will be offered as exclusive set products on each day. For example, on the 10th, purchasing the 'Est?e Lauder Double Wear Foundation Set' will come with a free 'Envy Lipstick full size'; on the 12th, purchasing the 'Lanc?me G?nifique Serum (75ml) Set' will include a 'Serum (20ml) + Lanc?me pouch'; and on the 13th, purchasing the 'Kiehl's Ultra Facial Cream (125ml)' will come with a free 'Calendula Toner (150ml)'.

To celebrate the 1st anniversary of On and the Beauty, various prize giveaway events are also prepared for On and the Beauty Club members. Leaving a congratulatory comment on the event page enters customers into a draw to win an 'On and the Beauty Lucky Box' filled with popular products, and 2,000 people will receive L.Points. By entering daily, participants can win an 'Amore Special Kit' containing popular product samples from AmorePacific through a draw. Members who purchase Lanc?me products will be entered into a draw to win 'Lotte World Tower illustrated Lanc?me goods' and a 'Lanc?me skincare 4-piece trial kit' worth approximately 100,000 KRW.

This content was produced with the assistance of AI translation services.