Lotte Hotel Group HQ Signs Business Agreement with Korea Tourism Organization to Revitalize Tourism Industry

Lotte Hotel Group HQ announced on the 9th that it signed a Memorandum of Understanding (MOU) with the Korea Tourism Organization on the 7th at Lotte Hotel Seoul to promote the revitalization of the tourism industry.

(From left) Park Jong-seon, Director of the Korea Tourism Welfare and Safety Center; Kim Jang-sil, President of the Korea Tourism Organization; Lee Wan-shin, General Representative of Lotte Hotel Group HQ and CEO of Lotte Hotel; and Kim Ju-nam, CEO of Lotte Duty Free, are posing for a commemorative photo after signing a business agreement.

The agreement includes planning exclusive Lotte Hotel & Resort products for the Korea Tourism Organization's worker vacation support program and joint promotional marketing to attract overseas travelers.

The worker vacation support program is a system where small and medium-sized enterprises contribute 100,000 KRW, workers contribute 200,000 KRW as travel funds, and the government adds an additional 100,000 KRW. Both parties will develop special products at 20 domestic Lotte Hotel & Resort locations and offer discounts of up to 25%.

Additionally, three affiliates under Lotte Hotel Group HQ?Lotte Hotel & Resort, Lotte Duty Free, and Lotte World?will conduct promotional marketing to attract overseas travelers through hosting large-scale events.

A representative example is the large-scale Hallyu event, the Lotte Duty Free Family Concert, which will be held for three days starting June 16.

This content was produced with the assistance of AI translation services.