Haenam-gun Revitalizes Domestic Economy through 'Tourism and Local Commercial Area Activation'

Focus on Boosting Domestic Demand for Small Businesses by Establishing Comprehensive Measures

Haenam-gun, Jeollanam-do announced on the 7th that it has established a comprehensive plan to revitalize domestic demand, aiming to boost both tourism and local commercial districts simultaneously, thereby invigorating domestic consumption and bringing warmth to the overall economy of ordinary citizens.

Haenam-gun Office Building Exterior [Photo by Haenam-gun]

This comprehensive plan follows the government's 15th Emergency Economic and Livelihood Meeting's domestic demand revitalization measures. The government is promoting △activation of domestic tourism (providing 30,000 KRW accommodation support to 1 million people) △improvement of consumption conditions (increasing cultural expenses and traditional market income deduction rates by 10%) △support for alleyway commercial districts and small business owners (expanding purchase limits for Onnuri gift certificates) △activation of inbound tourism (visa improvements to attract 10 million tourists) △relief of household burdens (reducing essential living costs such as food, finance, and telecommunications).

The county plans to proactively respond to the government’s measures and prepare its own domestic demand revitalization plans to actively address signs of consumption slowdown and difficulties in vulnerable sectors.

First, along with the rapid execution of this year’s budget, an additional 126.8 billion KRW will be invested through the first supplementary budget to focus on restoring consumer sentiment.

In particular, various supports for small business owners linked to the activation of domestic tourism to create a momentum for boosting domestic demand will be implemented.

Starting with the Haenam Children’s Dinosaur Festival, held for the first time next month, the county plans to fully activate representative local festivals such as the Myeongnyang Battle Festival and Haenam Minam Festival to attract tourists as a catalyst.

Seasonally, a 10% discount event on Haenam Love Gift Certificates and a large-scale discount event on the ‘Haenam Miso’ online mall commemorating 500 billion KRW in sales will be promoted simultaneously.

Additionally, active support for coexistence between traditional markets and small business owners will be carried out to revitalize alleyway commercial districts.

First, by issuing consumption coupons for traditional markets, tourists will be encouraged to visit these markets, and the special guarantee three-package project for small business owners will be strengthened to help stabilize management.

Applications are currently being accepted for Haenam Love Gift Certificate card merchant payment fees, online marketing promotion costs, self-payments for wind and flood insurance premiums, incentives for new subscriptions to the Yellow Umbrella Mutual Aid, and e-mobility lease fee support projects. The public delivery app ‘Meokgaebi’ also supports small business income expansion by providing 5,000 KRW discount coupons.

Price stabilization will be encouraged through discount support on major agricultural, livestock, and fishery products, and measures to reduce public utility charges for vulnerable groups will be promoted to lower the burden on ordinary citizens.

A county official said, “We have established this comprehensive plan to proactively respond by preparing various measures to revitalize domestic demand after COVID-19,” adding, “We will do our best to achieve economic recovery and livelihood security through domestic demand revitalization measures during this difficult period of high inflation.”

This content was produced with the assistance of AI translation services.