Samsung Electronics Unveils 2023 TV New Models in Singapore

Samsung Electronics announced on the 7th that it has opened a TV experience zone for new products at Marina Bay Sands in Singapore and held an event to unveil the 2023 Neo QLED 8K, OLED, and lifestyle TV products.

This experience zone was installed within the cultural space 'Digital Light Canvas,' visible from all floors of Marina Bay Sands, emphasizing the provision of a premium viewing experience that anyone can freely enjoy.

At the Samsung Electronics TV new product experience zone set up at Marina Bay Sands in Singapore, a Samsung Electronics employee and a model are showcasing the 2023 Neo QLED 8K.
[Photo by Samsung Electronics]

Samsung Electronics arranged the major lineups of Neo QLED and OLED this year so that shoppers visiting Marina Bay Sands in Singapore and worldwide can experience the best screen viewing in an open atmosphere. The zone also features an '8K Tower' for vivid 8K experiences, as well as lifestyle TVs and specialized zones for SmartThings, home cinema, and gaming. This experience zone will operate until the 8th.

At the event held on the 6th, a new list of major Southeast Asian artworks that can be viewed with 'The Frame' was also unveiled, following last year's partnership with the National Gallery Singapore.

Cho Sang-ho, Vice President and Head of Southeast Asia at Samsung Electronics, said, "We held a meaningful event to unveil our company's premium TVs in a representative space of Singapore," adding, "Starting from Singapore, we will provide the best TV viewing experience to more consumers in Southeast Asia and Oceania."

This content was produced with the assistance of AI translation services.