Gokseong-gun Holds Evaluation Meeting for Joint Brand 'Matda Gokseong'

Published 06 Apr.2023 16:12(KST)

Holding Evaluation Meeting for Joint Brand Development of Integrated Processing Center

Gokseong-gun, Jeollanam-do (Governor Lee Sang-cheol) announced on the 6th that it held a result evaluation meeting for the ‘Matda Gokseong’ brand design, developed as a joint brand, at the Agricultural Products Comprehensive Processing Center.

This evaluation meeting was an event aimed at promoting Gokseong-gun’s agricultural processed foods developed under the trademark name ‘Matda Gokseong’ to consumers in a friendly and efficient manner.

[Photo by Gokseong-gun]

It was also an occasion to exhibit and present the development of brand packaging products for agricultural specialty products to be produced through the Gokseong-gun Agricultural Products Comprehensive Processing Center.

About 20 local processing farmers who attended the event evaluated and exchanged feedback on packaging boxes and shopping bags using the trademark.

The Gokseong-gun Agricultural Products Comprehensive Processing Center, which will jointly use the ‘Matda Gokseong’ trademark, was built on a site of 1,376㎡ with a building area of 836㎡ in Sinwol-ri, Gokseong-eup.

In 2021, detailed design and construction work were carried out, and in 2022, processing equipment was introduced to further activate agricultural product processing, with completion scheduled for May.

Through the establishment of this Agricultural Products Comprehensive Processing Center, it is expected to effectively promote and spread agricultural product processing activities by supporting farmers to develop products, commercialize them, and start food processing businesses without investing in processing facilities, using agricultural products produced in each region.

Additionally, Gokseong-gun is building a system to allow farmers to complete a certain amount of education on food processing while preparing for HACCP certification.

After completing the education, farmers will be supported to develop processed products for direct sale, contributing not only to the development of local agriculture but also to pioneering sales channels.

A county official said, “Before the full operation of the Agricultural Products Comprehensive Processing Center, we will do our best to promote the joint agricultural product brand efficiently and provide food education.”