Lotte Chilsung Cloud Hosts 'Bimudangjidae' Event

Lotte Chilsung Beverage announced on the 6th that it will hold a consumer participation event for its zero sugar beer, 'Cloud Calorie Light,' called 'Be 無糖 (Be Mutang) Zone' at the Lotte World Tower Arena Plaza from 11 a.m. to 7 p.m. during two weeks: from the 7th to the 9th and from the 13th to the 16th.

Planned under the concept of "Let's make the place where I am a Mutang (無糖, sugar-free) zone!", this event allows participants to experience 'Cloud Calorie Light,' a zero sugar beer with fewer calories than regular beer, and enjoy a simple spring picnic in the city.

Consumers who wish to participate can enter the event venue set up at the Lotte World Tower Arena Plaza by filling out a mobile entry form and receiving an admission ticket during the event period. Upon one admission, they can use one of about 20 picnic zones, each consisting of parasols and picnic mats, for up to three hours.

Additionally, customers who purchase Cloud Calorie Light at nearby convenience stores will receive a 'Mutang Picnic Package' consisting of model flowers, snacks, wet wipes, and more. The event also features a 'Sugar Exchange Booth' where participants can exchange sugar-containing items such as candy and gum for balloons, a 'Sugar Balloon Popping' event, and a 'Zero Sugar Photo Zone.'

A representative from Lotte Chilsung Beverage said, "We hope this event will help consumers feel more familiar with the 99kcal zero sugar beer, Cloud Calorie Light," adding, "We plan to continue various marketing activities to expand touchpoints with consumers."

This content was produced with the assistance of AI translation services.