SPC Opens Shake Shack 25th Store at Busan Centum Location

SPC announced on the 6th that it will open the 25th Shake Shack location, ‘Busan Centum Branch.’

SPC Shake Shack 25th Store Busan Centum Branch.
[Photo by SPC]

Shake Shack Busan Centum Branch is located on the 1st floor of Shinsegae Centum City Mall, covering 344㎡ with 110 seats.

Inspired by ‘Centum City,’ which signifies a perfect advanced city, Shake Shack Busan Centum Branch focuses on spatial composition through the effects of light. In particular, multiple layers of specially crafted lighting inspired by the wave patterns of light illuminate the entire store, expressing the futuristic advanced cityscape of Centum City.

In addition to existing signature menu items such as the ShackBurger, Shack Stack, and SmokeShack, Shake Shack Busan Centum Branch introduces the signature dessert ‘Surfing Haeundae,’ which represents the sea using the blue seaweed ‘Blue Spirulina’ and adds yogurt and lemon flavors to the concrete menu.

To celebrate the opening of Busan Centum Branch, Shake Shack has prepared various events. For three days after the opening, the first 50 customers each day will receive a Busan Centum Branch limited shopper bag and sunglasses. Additionally, there will be an event where photos taken at a burger model photo zone can be printed, and menu benefit coupons will be provided. On the Happy App, customers who purchase and use a 50,000 KRW Shake Shack mobile voucher will receive 5,000 points back.

A Shake Shack representative said, “Busan Centum Branch is located in a commercial area with heavy foot traffic near attractions such as Haeundae and BEXCO, making it a place that matches Shake Shack’s vibrant culture. We will continue to strive to promote Shake Shack’s taste and hospitality culture in more diverse regions.”

This content was produced with the assistance of AI translation services.