Fila launches second global campaign with Hailey Bieber... unveils '23SS Heritage Collection'

Italian sports brand FILA announced on the 6th the release of its second global campaign featuring the world-renowned model and entrepreneur Hailey Bieber, along with the introduction of the '2023SS Heritage Collection.'

This collection was personally curated and styled by Hailey Bieber, highlighting a unique blend of style and vintage mood. The Heritage Collection consists of heritage items restored from FILA's 1990s archive.

Hailey Bieber completed a vintage yet sophisticated look by pairing the FILA Heritage Collection with various sweatshirts, vests, oversized pants, jackets, bucket hats, and sneakers. The ‘Heritage Oversized V-Neck Sweatshirt’ worn by Hailey Bieber in the photoshoot is a women-only product featuring a vintage front FILA archive Expo logo. The 'Heritage Crop V-Neck Sweater Vest' is a cropped knit piece with a cream-colored base, FILA’s original F-box logo, and red accents, also creating a vintage mood. The ‘Heritage Crop Sweatshirt,’ with its cropped length and vivid red color adding a lively touch, is perfect as a hip styling point item.

The FILA 2023 SS Heritage Collection with Hailey Bieber is available at the official FILA online store and select FILA offline stores.

A FILA Korea representative said, “We are excited to present a new collection with Hailey Bieber, a global model and fashion icon of our time,” adding, “We expect this collection to offer a fresh proposal to the MZ (Millennial + Gen Z) generation seeking not only vintage moods but also hip styling.”

This content was produced with the assistance of AI translation services.