Starbucks Sees 2x Sales Increase on First Day of 'Evening Food Hour'

Until the 3rd of next month, all stores during evening hours
50% off sandwiches, salads, and cakes
Available when ordering directly from partners in-store
Excludes Siren Order and Delivery orders

Starbucks Korea announced on the 6th that many customers responded positively to the food discount event offering up to 50% off after 7 PM, held for one month from the 4th to the 3rd of next month, resulting in a 130% increase in sales during that time compared to the average year on the first day of the event.

Starbucks Korea is holding a promotion from the 4th to the 3rd of next month, offering up to 50% discount on sandwiches, salads, and cakes after 7 PM at all stores nationwide.
[Photo by Starbucks Korea]

Starbucks' 'Evening Food Hour' is a program that offers customers who purchase food items such as sandwiches, cakes, and salads at Starbucks stores after 7 PM during the event period a 50% discount on one food item when purchased together with a handcrafted beverage. When purchasing food items individually, a 30% discount is provided regardless of quantity.

According to Starbucks, on the first day of the event, the 4th, some Starbucks stores experienced queues for food purchases starting at 7 PM, and based on strong customer response, sales during the same time period more than doubled. Compared to the same time the previous week, cake sales doubled, while salad and sandwich sales tripled.

Starbucks expects that as awareness of the Evening Food Hour program increases, more customers will visit. They plan to analyze sales during the designated time in real-time and ensure thorough operational management so that many customers can enjoy the benefits without inconvenience.

The current food items eligible for the Evening Food Hour include sandwiches such as the ‘B.E.L.T. Sandwich,’ ‘Cranberry Chicken Cheese Sandwich,’ and ‘Ham & Rucola Olive Sandwich,’ as well as salads, and cakes like ‘Soft Fresh Cream Castella,’ ‘Cloud Cheese Cake,’ and ‘Soft Tiramisu Roll.’

Food items exclusive to Starbucks specialty stores, such as Starbucks The Yangpyeong DTR and The Bukhangang R branches, are also eligible for discounts during the Evening Food Hour.

The event is only available when ordering directly from partners at the store. It does not apply to Siren Order or delivery orders, and some stores do not participate. Excluded stores include five locations inside Incheon Airport and stores on U.S. military bases.

This content was produced with the assistance of AI translation services.