Curly Opens Southeast Logistics Center... Gyeongsang Region Satellite Delivery Begins

Sequential Expansion of Order Cutoff at 11 PM

Kurly announced on the 6th that it has opened the Southeast Logistics Center in the Busanjinhae Free Economic Zone, Changwon-si, Gyeongnam.

Exterior view of Kurly Southeast Logistics Center. [Photo by Kurly]

This Southeast Logistics Center is Kurly's first logistics center outside the metropolitan area. It has a total of 8 floors equipped with ambient, refrigerated, and frozen storage capabilities. With the establishment of this new logistics center, same-day early morning delivery service is now available in the entire areas of Daegu and Ulsan, as well as Busan and other major cities in the Gyeongsang region, just like in the metropolitan area. Customers can receive meal kits from Seoul’s famous restaurants and luxury beauty products from department stores the next morning if they order by 11 p.m.

Previously, in the Gyeongsang region, customers had to order by 6 p.m. to receive early morning delivery, or otherwise had to receive their orders via regular parcel delivery. Areas serviced by parcel delivery could not enjoy the benefits of Kurly’s full cold chain early morning delivery. With the opening of the Southeast Logistics Center, most customers in the Gyeongsang region can now receive ultra-fresh products, which require full cold chain delivery, quickly and safely. The full cold chain and 11 p.m. order cutoff areas will be expanded sequentially. Daegu started this service on the 1st of this month, and it will expand to Busan (excluding Yeongdo-gu and Gijang-gun), Ulsan, and Yangsan from the 8th. From the end of this month, it will also be implemented in Changwon and Gimhae.

As early morning delivery becomes available in the Gyeongsang region, the most populous area outside the metropolitan region, the number of customers and orders is expected to increase. The significantly shortened distance from the logistics center to delivery areas will also improve cost and production efficiency. The new logistics center is also expected to have a positive effect on revitalizing the local economy. Kurly is actively hiring local staff and plans to employ up to 700 people this year alone.

To celebrate the opening of the new center, Kurly is conducting various events for customers in the area. 120,000 customers who order early morning delivery will receive a postcard with a greeting and instant rice. The instant rice gift is inspired by the tradition of giving rice cakes to neighbors after moving. Coupons will also be provided through quiz events and early morning delivery photo certification events.

Kim Seul-ah, CEO of Kurly, said, “We are delighted to be able to meet our local customers more closely with the opening of the Southeast Center,” and added, “We will focus on expanding the ‘Cul-se-gwon’ (Kurly + station area) so that more customers can receive high-quality products quickly and conveniently.”

This content was produced with the assistance of AI translation services.