CJ Olive Young Global Mall Launches Beauty Box Sales to Promote K-Beauty

Consolidation of Promising Emerging Brand Products

CJ Olive Young announced on the 6th that it will launch the K-Beauty curation service "Beauty Box" on its global mall.

CJ Olive Young has launched the K-Beauty curation service 'Beauty Box' on its global mall.
[Photo by CJ Olive Young]

Beauty Box is a K-Beauty experience box directly planned and introduced by Olive Young to help promising small and medium-sized enterprise (SME) brands gain global recognition. It is composed of about 10 carefully selected products that are difficult to enter overseas markets independently, allowing customers to experience K-Beauty trends at a glance by purchasing just one Beauty Box, tailored to seasonal concepts.

To lower the psychological barriers of overseas customers unfamiliar with K-Beauty and increase the experience rate, the selling price was reduced by up to nearly 60% compared to the product assortment. The Beauty Boxes sold in January and February were sold out in one week and one day respectively, gaining word-of-mouth for their great value relative to price as the editions progressed. This year, Olive Young plans to produce the 8th edition of the Beauty Box, introducing about 80 products from over 50 SME brands to customers worldwide.

An Olive Young official said, “While considering new ways to help our partners smoothly enter the global market, we introduced the Beauty Box, which consolidates the competitiveness of promising emerging brand products. We will provide one-stop support from discovering and nurturing small brands to stable exports.”

This content was produced with the assistance of AI translation services.