Shinsegae Food Launches Premium Ready Meal Brand 'Olbareugo Banddeuthan'

Shinsegae Food announced on the 6th that it has launched a premium convenience food brand called ‘Olbareugo Banddeuthan’ and released three types of hot dogs as its first products.

Three types of proper and neat hot dogs.
[Photo by Shinsegae Food]

The first products of Olbareugo Banddeuthan are three types of hot dog convenience foods: glutinous rice hot dog, cheese glutinous rice hot dog, and mini glutinous rice hot dog, which are popular as children's snacks. The hot dogs are fried at the optimal temperature using sausages made from domestically produced pork and glutinous rice flour from Korea. They highlight the rich meat juice and the chewy and crispy texture of the hot dog batter. No sweeteners (aspartame, acesulfame potassium) or preservatives (propionic acid), which are commonly used as food additives, are used, making them safe to enjoy. The sticks used are flat and not pointed at the end, allowing young children to eat the hot dogs safely.

The three new hot dog products are sold through various online malls such as SSG.com, Coupang, and Naver Smart Store.

A Shinsegae Food official said, "With the increase in processed food consumption and the growing trend of consumers seeking healthy convenience foods, we launched the Olbareugo Banddeuthan brand. We plan to continue expanding our premium convenience food lineup using safe ingredients that can be enjoyed safely by people of all ages and to develop it as a premium convenience food brand."

This content was produced with the assistance of AI translation services.