"Kim Hyeja Dosirak 350 Won" GS25 Celebrates Selling 3 Million Units with Event

Shortest Period Cumulative Sales, Lunchbox Revenue Up 90.7%
3rd Release: Neobiani Dakgangjeong, Minimum 350 Won Promotion

GS Retail's convenience store GS25 announced on the 6th that the 'Kim Hyeja Dosirak' has surpassed a cumulative sales volume of 3 million units as of the 5th. It was explained that the stock was virtually sold out within 50 days after its launch on February 15, setting a new record for the shortest cumulative sales period.

Thanks to the success of the Kim Hyeja Dosirak, GS25's dosirak sales from February15 to April5 grew by 66.9% compared to the same period last year. Dosirak sales at stores near offices surged by 90.7%, tourist area stores increased by 85%, and stores near academies rose by 78.4%.

During the same period, the GS25 franchise store that sold the most Kim Hyeja Dosirak sold a cumulative total of 2,537 units. The dosirak sales at this store increased by 1,669% compared to the same period last year. Accompanying purchases of other products alongside Kim Hyeja Dosirak led to additional sales growth. Purchases were highest in the order of ramen, beverages, and alcoholic drinks, generating an average additional sales amount of 2,360 KRW (based on membership customers).

The model is introducing GS25's new product 'Hyejaroun Jib-bap Neobiani Dakgangjeong' and the 'Kim Hyeja Dosirak' [Photo by GS Retail].

GS25 is launching the third edition of Kim Hyeja Dosirak this month, 'Hyejaroun Jipbap Neobiani Dakgangjeong,' and will conduct a large-scale discount promotion sequentially until the end of this month. The promotions include a T Membership 0 day 50% discount coupon, telecom discounts (up to 10%), discount QR (300 KRW), subscription service 'Our Neighborhood GS Club One Meal' 20% discount, and a 1,000 KRW payback when paying with KakaoPay. During the collaboration event between Kim Hyeja Dosirak and T Membership held on April 10, 20, and 30 with a total volume of 30,000 units, customers can enjoy discounts of up to over 90% off the regular price when promotions are combined. Hyejaroun Jipbap Jeyukbokkeum is priced at 350 KRW, and Hyejaroun Jipbap Neobiani Dakgangjeong is 470 KRW.

Hyejaroun Jipbap Neobiani Dakgangjeong features neobiani (thinly sliced marinated beef) and dakgangjeong (sweet crispy fried chicken) as the main dishes, with side dishes including stir-fried fish cake balls, seasoned spinach, and stir-fried kimchi. A fried egg is placed on top of black rice. Cheongcheongwon seasoned seaweed is also included.

This content was produced with the assistance of AI translation services.