Learning from the MZ Generation... FKI Launches Advisory Group 'Cheongnyeon Jeonja'

Discovering and Promoting Projects That Resonate with the Public
Kim Byung-jun, Acting Chairman, Scheduled Lunch with Cheongnyeonjeonja

The Federation of Korean Industries (FKI) will form the Youth FKI Advisory Group (hereinafter Youth Jeonja) on the 6th to directly communicate with the MZ generation.

Youth Jeonja is part of the first keyword of the mid- to long-term development plan (New Way Initiative) announced by the FKI on February 8, which is sincere 'public communication.' The plan is to listen to honest opinions from the MZ generation about the FKI's projects and image, accept criticism, and discover and promote projects that the public can empathize with.

Composed of 10 members including university students, young workers, young entrepreneurs, and young self-employed individuals, Youth Jeonja will be recruited and formed in April and launched in early May. During the six-month term, it will perform an advisory role by continuously monitoring FKI projects, providing feedback on strengths and weaknesses, opinions from the MZ perspective, and related project ideas. Kim Byung-joon, Acting Chairman of the FKI, plans to have in-depth discussions with the MZ generation through a luncheon with Youth Jeonja.

Lee Sang-yoon, Head of the FKI CSR Division, said, "Through Youth Jeonja, we aim to break away from the somewhat rigid image of the FKI and communicate with the public, especially directly approaching the MZ generation to hear candid opinions." He added, "We will continue to strengthen communication with the MZ generation, such as through lunch meetings with the Korean version of Buffett, to become a younger and more open FKI."

This content was produced with the assistance of AI translation services.