Tmon's Q1 Transaction Volume Up 70% YoY

Travel Sector Grows 152%, Highest Growth Rate

Tmon announced on the 5th that its transaction volume in the first quarter of this year increased by nearly 70% compared to the same period last year. Following Qoo10's acquisition of management rights in the fourth quarter of last year, when transaction volume grew by 60% year-on-year, the growth trend has continued this year as well.

By sector, the travel segment showed the highest growth rate at 152%. In particular, overseas travel grew about 50 times compared to the previous year, recovering to 60% of the pre-COVID-19 level. This was followed by local & culture at 104%, home appliances & digital at 72%, and baby & children at 56%.

Customer indicators are also positive. The average purchase frequency per customer in the first quarter of this year increased by 20%. As of March, the average spending per customer also rose by about 60% compared to the previous year. Tmon aims to strengthen synergy by actively utilizing Qoo10's global commerce capabilities and infrastructure.

'All Day,' a marketing campaign that selects one brand per day to focus marketing efforts, has shown various achievements such as selling one item every 2 seconds and more than 10,000 purchases per session on average. In the case of E-Land, the sales generated on Tmon during one All Day event exceeded 30% of its monthly sales. Samsung Electronics' All Day also saw a 347% increase in sales and a 168% increase in customers compared to the daily average. KFC's All Day achieved a record of selling more than 100,000 items in a short time.

This content was produced with the assistance of AI translation services.